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The Heroic Imagination Project empowers ordinary people to do extraordinary things.

The Heroic Imagination Project (HIP) is a 501(c)3 nonprofit organization that teaches people how to take effective action in challenging situations.

At HIP, we translate the extensive research findings of social psychology and related fields into meaningful insights and tools that individuals can use in their everyday lives to transform negative situations and create positive change.

Our founder, Dr. Philip Zimbardo, has studied the psychological foundations of negative forms of social influence (such as conformity, obedience, and the bystander effect) and is now refocused on understanding the nature of everyday heroism and the psychology of personal and social growth. Watch his introduction to HIP at TED University below.